FW24 Campaign - Styles
In the latest video from our fashion brand, we embraced an unfiltered and genuine approach that perfectly reflects our identity. The film, thoughtfully curated yet spontaneous in its execution, showcases a group of friends, each embodying their true selves—whether shy, outgoing, laidback, athletic, or vibrant. There's no scripted choreography or high-profile celebrities; just authentic moments captured in clothing designed to celebrate individuality.
The beauty of this video lies in its rawness. Each pose, movement, and gesture feels naturally candid, aligning seamlessly with the understated elegance of the background music. The soundtrack features the timeless artistry of Hazel Scott, a pioneering jazz musician known for her virtuosity and influential presence in the 1940s. Scott was not only celebrated for her brilliant piano performances but also for her fervent activism in the fight for civil rights. Her music, rich with sophistication and grace, enhances the video’s atmosphere, weaving a thread of elegance through the honest portrayal of our diverse cast.
Hazel Scott’s legacy extends beyond her musical achievements; she broke barriers as one of the first Black women to have her own television show, and her activism paved the way for future generations. Her influence and talent resonate through every note of the score, adding a layer of depth and resonance to our vision.
Visit our YouTube channel and subscribe to see videos for our upcoming releases as soon as they're out: https://www.youtube.com/watch?v=ktzdmIzr4qA&t=9s
FW24 Campaign II - The Room
Inspired by Louis Vuitton’s vibrant collaboration with Tyler, the Creator, we embarked on a playful and spirited project of our own. Embracing the fun and creative energy of that iconic partnership, we divided into two teams, each tasked with devising the most innovative and exciting concept. The result was an exhilarating experience that perfectly captures the essence of our brand.
The competition brought out our creativity and enthusiasm, underscoring a fundamental belief that resonates through all our work: enjoyment is key. Whether you’re the owner or an employee, work should be a source of pleasure and expression, not just obligation. This project not only reflects our brand’s identity but also reinforces our commitment to infusing joy and spontaneity into everything we do.
Visit our YouTube channel and subscribe to see videos for our upcoming releases as soon as they're out: https://www.youtube.com/watch?v=YL1AhPmFqS4
FW24 Campaign III - KG
Atlanta rapper KG stands as the epitome of simplicity. His demeanor, character, and attitude emanate an aura of "Anonymity." Through his unique style and unassuming approach, KG proves that simplicity can be a powerful and authentic expression in the world of rap. In an industry often associated with extravagance, KG's commitment to staying true to himself highlights the impact of embracing a straightforward and genuine persona.
With our inaugural release, our primary aim was to create a lasting impression. The genesis of this brand traces back to 2019, reflecting the careful preparation to unveil something truly extraordinary to the world. Grandoer extends beyond merely showcasing clothing; it embodies a movement and a way of life. Rooted in the belief that each of us is unique, akin to our fingerprints, Grandoer serves as a daily encouragement for embracing our individuality. As you dawn our creations, you're not just wearing clothes; you're embracing a lifestyle that celebrates the beauty of being different every single day.
Visit our YouTube channel and subscribe to see videos for our upcoming releases as soon as they're out: https://www.youtube.com/watch?v=iskPT2PlU3I